The endocannabinoid system and CBD.

The Endocannabinoid System

What is the endocannabinoid system?

The endocannabinoid system (ECC) modulates certain receptors located throughout the body to promote homeostasis, which is the state of equilibrium.  These receptors are found in nearly every cell and organ system in humans and animals.

The two main receptors that make up the ESC are the CB1 and CB2 receptors.

  • CB1 receptors are located primarily in the brain and central nervous system.  These receptors can affect pain, anxiety, mood, the sense of well-being, and pleasure.
  • CB2 receptors are located throughout the body and influence inflammatory response.

In order to maintain a healthy physiology, the body produces natural chemicals called endocannabinoids.  These endocannabinoids include Anandamide and 2 Arachidonoylglycerol (2-AG).

  • Anandamide interacts with CB1 receptors to elevate mood and is partially responsible for the euphoric, post-workout feeling often referred as the ‘runner’s high’.
  • 2-AG interacts with CB2 receptors to optimize the immune system and help with pain management.  2-AG is the most abundant endocannabinoid found in the body.

For a more in-depth discussion on how the ESC works, please see Mayo Clinic’s review article, “Clinicians’ Guide to Cannabidiol and Hemp Oils.”

the hemp plant

What is the hemp plant?

The hemp plant is believed to have originated in central Asia but is now grown on every continent.  Over the years, variations of the hemp plant have been bred specifically for different cultural and medicinal needs


What Are Cannabinoids?

The hemp plant contains over 100 unique compounds called “cannabinoids”, including CBD and tetrahydrocannabinol (THC).  Cannabinoids have been used for thousands of years to provide relief for a variety of conditions including pain, nausea, anxiety, and inflammation.  Cannabinoids work by imitating endocannabinoids, the compounds produced naturally by the body, to promote a state of equilibrium.  Essentially, cannabinoids mediate communications between cells to alleviate endocannabinoid deficiency and help the body heal itself.

When cannabinoids are consumed, they bind to or modulate CB1 and CB2 receptor sites throughout the brain and body.  Different cannabinoids have different effects depending on the receptors they influence.


What are terpenes?

Terpenes are natural compounds found in hemp plants.  The hemp plant has a high level of terpenes, which is responsible for its distinctive smell. 

Terpenes are also found in various essential oils. For example, the terpene limonene is the essential oil in lemons and limes, and the terpene beta-pinene is the essential oil in pine needles.    

 Research has indicated that terpenes work with cannabinoids and directly interact with the ECS.  Terpenes also contribute to the “entourage effect” of CBD which is produced by the synergistic interaction of the cannabinoids and terpenes in the hemp plant.

We offer a collection of terpene enriched formulas featuring seven distinct terpenes: pinene, myrcene, limonene, linalool, beta-Carophyllene, humulene and terpinolene.


What are cannabinoid strains?

Strains are variations of the hemp plant believed to produce varying therapeutic benefits.

Our strains collection of formulas is inspired by naturally occurring strains with diverse terpene profiles and include White Widow ACDC,  GSC and Cherry Pie

Extraction techniques

What are the different extraction techniques?

Ethanol Extraction
Ethanol extraction uses ethanol to extract cannabinoids from the hemp plant.  Unlike other extraction methods, ethanol extraction can produce CBD oil with up to 99% purity.  Our ethanol extraction process uses only food-grade ethanol.

Formulas 1 and 4-17 are produced using the ethanol extraction method.

Cold Press Extraction
Cold press extraction uses direct pressure to extrude the oil from the hemp flower without the use of solvents, leaving its non-decarboxylated form.  The oil is not chemically cleaned or bleached, and sediments are removed mechanically using filtration.

Formulas 18-20 are produced using the cold press extraction method.

CO2 Extraction
CO2 extraction uses a variety of pressurized chambers and pumps to expose CO2 to high pressure and very low temperatures, resulting in an oil that contains high amounts of cannabinoids.  Our CO2 extraction process uses “supercritical” carbon dioxide to separate the oil from the hemp plant.   Super critical refers to CO2 with properties of both a liquid and gas state

Formulas 2 and 3 are produced using the CO2 extraction method.


Our AI algorithm helps you find your perfect formula.

  • Schedule your telephone or instore appointment
  • One of our hemp educators will ask you a few simple questions
  • Our AI algorithm will help create your personanlized recommendation
  • Your trial box will contain 4 different formulas to try